diff --git a/examples/image.zig b/examples/image.zig
index acce241..f8008e0 100644
--- a/examples/image.zig
+++ b/examples/image.zig
@@ -39,6 +39,8 @@ pub fn main() !void {
 
     var n: usize = 0;
 
+    var clip_y: usize = 0;
+
     while (true) {
         const event = loop.nextEvent();
         switch (event) {
@@ -47,7 +49,10 @@ pub fn main() !void {
                     return;
                 } else if (key.matches('l', .{ .ctrl = true })) {
                     vx.queueRefresh();
-                }
+                } else if (key.matches('j', .{}))
+                    clip_y += 1
+                else if (key.matches('k', .{}))
+                    clip_y -|= 1;
             },
             .winsize => |ws| try vx.resize(alloc, ws),
         }
@@ -59,9 +64,9 @@ pub fn main() !void {
         const img = imgs[n];
         const dims = try img.cellSize(win);
         const center = vaxis.widgets.alignment.center(win, dims.cols, dims.rows);
-        const scale = false;
-        const z_index = 0;
-        img.draw(center, scale, z_index);
+        try img.draw(center, .{ .scale = .contain, .clip_region = .{
+            .y = clip_y,
+        } });
 
         try vx.render();
     }
diff --git a/src/Image.zig b/src/Image.zig
index ad45172..421421f 100644
--- a/src/Image.zig
+++ b/src/Image.zig
@@ -20,8 +20,7 @@ pub const Source = union(enum) {
 
 pub const Placement = struct {
     img_id: u32,
-    z_index: i32,
-    size: ?CellSize = null,
+    options: Image.DrawOptions,
 };
 
 pub const CellSize = struct {
@@ -29,29 +28,138 @@ pub const CellSize = struct {
     cols: usize,
 };
 
+pub const DrawOptions = struct {
+    /// an offset into the top left cell, in pixels, with where to place the
+    /// origin of the image. These must be less than the pixel size of a single
+    /// cell
+    pixel_offset: ?struct {
+        x: usize,
+        y: usize,
+    } = null,
+    /// the vertical stacking order
+    /// < 0: Drawn beneath text
+    /// < -1_073_741_824: Drawn beneath "default" background cells
+    z_index: ?i32 = null,
+    /// A clip region of the source image to draw.
+    clip_region: ?struct {
+        x: ?usize = null,
+        y: ?usize = null,
+        width: ?usize = null,
+        height: ?usize = null,
+    } = null,
+    /// Scaling to apply to the Image
+    scale: enum {
+        /// no scaling applied. the image may extend beyond the window
+        none,
+        /// Stretch / shrink the image to fill the window
+        fill,
+        /// Scale the image to fit the window, maintaining aspect ratio
+        fit,
+        /// Scale the image to fit the window, only if needed.
+        contain,
+    } = .none,
+    /// the size to render the image. Generally you will not need to use this
+    /// field, and should prefer to use scale. `draw` will fill in this field with
+    /// the correct values if a scale method is applied.
+    size: ?struct {
+        rows: ?usize = null,
+        cols: ?usize = null,
+    } = null,
+};
+
 /// unique identifier for this image. This will be managed by the screen.
 id: u32,
 
-// width in pixels
+/// width in pixels
 width: usize,
-// height in pixels
+/// height in pixels
 height: usize,
 
-pub fn draw(self: Image, win: Window, scale: bool, z_index: i32) void {
-    const p = Placement{
-        .img_id = self.id,
-        .z_index = z_index,
-        .size = sz: {
-            if (!scale) break :sz null;
-            break :sz CellSize{
+pub fn draw(self: Image, win: Window, opts: DrawOptions) !void {
+    var p_opts = opts;
+    switch (opts.scale) {
+        .none => {},
+        .fill => {
+            p_opts.size = .{
                 .rows = win.height,
                 .cols = win.width,
             };
         },
+        .fit,
+        .contain,
+        => contain: {
+            // cell geometry
+            const x_pix = win.screen.width_pix;
+            const y_pix = win.screen.height_pix;
+            const w = win.screen.width;
+            const h = win.screen.height;
+
+            const pix_per_col = try std.math.divCeil(usize, x_pix, w);
+            const pix_per_row = try std.math.divCeil(usize, y_pix, h);
+
+            const win_width_pix = pix_per_col * win.width;
+            const win_height_pix = pix_per_row * win.height;
+
+            const fit_x: bool = if (win_width_pix >= self.width) true else false;
+            const fit_y: bool = if (win_height_pix >= self.height) true else false;
+
+            // Does the image fit with no scaling?
+            if (opts.scale == .contain and fit_x and fit_y) break :contain;
+
+            // Does the image require vertical scaling?
+            if (fit_x and !fit_y)
+                p_opts.size = .{
+                    .rows = win.height,
+                }
+
+                // Does the image require horizontal scaling?
+            else if (!fit_x and fit_y)
+                p_opts.size = .{
+                    .cols = win.height,
+                }
+            else if (!fit_x and !fit_y) {
+                const diff_x = self.width - win_width_pix;
+                const diff_y = self.height - win_height_pix;
+                // The width difference is larger than the height difference.
+                // Scale by width
+                if (diff_x > diff_y)
+                    p_opts.size = .{
+                        .cols = win.width,
+                    }
+                else
+                    // The height difference is larger than the width difference.
+                    // Scale by height
+                    p_opts.size = .{
+                        .rows = win.height,
+                    };
+            } else {
+                std.debug.assert(opts.scale == .fit);
+                std.debug.assert(win_width_pix >= self.width);
+                std.debug.assert(win_height_pix >= self.height);
+
+                // Fits in both directions. Find the closer direction
+                const diff_x = win_width_pix - self.width;
+                const diff_y = win_height_pix - self.height;
+                // The width is closer in dimension. Scale by that
+                if (diff_x < diff_y)
+                    p_opts.size = .{
+                        .cols = win.width,
+                    }
+                else
+                    p_opts.size = .{
+                        .rows = win.height,
+                    };
+            }
+        },
+    }
+    const p = Placement{
+        .img_id = self.id,
+        .options = p_opts,
     };
     win.writeCell(0, 0, .{ .image = p });
 }
 
+/// the size of the image, in cells
 pub fn cellSize(self: Image, win: Window) !CellSize {
     // cell geometry
     const x_pix = win.screen.width_pix;
diff --git a/src/Vaxis.zig b/src/Vaxis.zig
index 8ab70c9..6ead4e9 100644
--- a/src/Vaxis.zig
+++ b/src/Vaxis.zig
@@ -366,19 +366,57 @@ pub fn render(self: *Vaxis) !void {
         }
 
         if (cell.image) |img| {
-            if (img.size) |size| {
-                try std.fmt.format(
-                    tty.buffered_writer.writer(),
-                    ctlseqs.kitty_graphics_scale,
-                    .{ img.img_id, img.z_index, size.cols, size.rows },
-                );
-            } else {
-                try std.fmt.format(
-                    tty.buffered_writer.writer(),
-                    ctlseqs.kitty_graphics_place,
-                    .{ img.img_id, img.z_index },
+            try tty.buffered_writer.writer().print(
+                ctlseqs.kitty_graphics_preamble,
+                .{img.img_id},
+            );
+            if (img.options.pixel_offset) |offset| {
+                try tty.buffered_writer.writer().print(
+                    ",X={d},Y={d}",
+                    .{ offset.x, offset.y },
                 );
             }
+            if (img.options.clip_region) |clip| {
+                if (clip.x) |x|
+                    try tty.buffered_writer.writer().print(
+                        ",x={d}",
+                        .{x},
+                    );
+                if (clip.y) |y|
+                    try tty.buffered_writer.writer().print(
+                        ",y={d}",
+                        .{y},
+                    );
+                if (clip.width) |width|
+                    try tty.buffered_writer.writer().print(
+                        ",w={d}",
+                        .{width},
+                    );
+                if (clip.height) |height|
+                    try tty.buffered_writer.writer().print(
+                        ",h={d}",
+                        .{height},
+                    );
+            }
+            if (img.options.size) |size| {
+                if (size.rows) |rows|
+                    try tty.buffered_writer.writer().print(
+                        ",r={d}",
+                        .{rows},
+                    );
+                if (size.cols) |cols|
+                    try tty.buffered_writer.writer().print(
+                        ",c={d}",
+                        .{cols},
+                    );
+            }
+            if (img.options.z_index) |z| {
+                try tty.buffered_writer.writer().print(
+                    ",z={d}",
+                    .{z},
+                );
+            }
+            try tty.buffered_writer.writer().writeAll(ctlseqs.kitty_graphics_closing);
         }
 
         // something is different, so let's loop through everything and
diff --git a/src/ctlseqs.zig b/src/ctlseqs.zig
index b663618..c0ecb43 100644
--- a/src/ctlseqs.zig
+++ b/src/ctlseqs.zig
@@ -107,5 +107,5 @@ pub const osc22_mouse_shape = "\x1b]22;{s}\x1b\\";
 
 // Kitty graphics
 pub const kitty_graphics_clear = "\x1b_Ga=d\x1b\\";
-pub const kitty_graphics_place = "\x1b_Ga=p,i={d},z={d},C=1\x1b\\";
-pub const kitty_graphics_scale = "\x1b_Ga=p,i={d},z={d},c={d},r={d},C=1\x1b\\";
+pub const kitty_graphics_preamble = "\x1b_Ga=p,i={d}";
+pub const kitty_graphics_closing = ",C=1\x1b\\";